‘This word EMERGENCY is in the room with us, it won’t go away for the rest of my working life. I asked my five-year-old daughter, “When I talk to people at events, how do you think I should make people remember that we’re talking about an emergency?” She said, “Write it in big, red letters.” I said, “Great idea, let’s do it.” I have been taking large red cardboard letters spelling out EMERGENCY to talks. It is partly to provoke the audience, but they are also about making me – us – step up to its implications. This word now provides the underlying current to everything that we must all now do. Everything that Sustain was made for, 20 years ago.’
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